Top CRM Platforms: Salesforce, HubSpot, Zoho – Features & Comparison

Brief Overview

Leads, Opportunities, Account , Contact , Customer Relationship, Customer Satisfaction - everyone involved in digital marketing and customer relationship management is familiar with these terms. Customer Relationship Management is a tool that helps improve customer services.Every company wants its customer to be happy and satisfied, hoping they will return. As the digital innovations are progressing, many CRM tools are launching in the market,making it difficult for companies to decide which one is best suited for their needs.Microsoft Dynamics, Salesforce, Hubspot, Zoho, Marketo,Eloqua are few names which we can hear in digital marketing industry. Let’s understand what Customer Relationship Management is and explore the various platforms available in the market.

What is Customer Relationship Management?

Customer Relationship Management as the name implies is a cloud based platform used to build relationships with customers. It identifies prospects , tracks them , nurtures and converts into opportunities.From the initiation phase till the opportunity closure, CRM helps businesses capture the customer interaction and provides visibility into their buying behaviour.

HubSpot CRM

Hubspot is a cloud based Customer Relationship Management platform mainly used by small medium business and large companies for lead management,business trends and metrics analysis.It is a great platform which can be used by small medium businesses to scale their business.This platform is used by many industries like retail, real estate,marketing,sales,construction,accounting and more.Real-time lead behaviours notification,personalized email sequences for leads as well as existing customers,are great features which assist marketers to connect with customers.Its intuitive dashboard provides clear visibility of sales funnel.Hubspot provides numerous features in its free version, making it accessible for users new to the platform however,the free version provides a less number of templates for automation initiation.Hubspot marketing integrates real-time communication between marketing and sales teams, streamlining their tasks and enhancing collaboration.Despite its advantages, there are some disadvantages to consider. For instance, the free plan only offers online support, with no option for phone assistance.

Salesforce CRM

Salesforce as a first native cloud based software solutions holds 23.8% of market shares.Its customer relationship management helps companies to improve customer experience with the help of Artificial Intelligence.It improves decision making,productivity,automate tasks,personalized experiences and integrates sales,service,marketing,IT and commerce with a shared view of customer information. Sales cloud, Marketing Cloud,Commerce Cloud,Service Cloud,Data Cloud are few of the Salesforce suite of products helping companies in achieving their business goals.

Zoho CRM

Zoho CRM is one of the 70 apps in Zoho suite of products.It is a customer relationship management software designed to help small medium businesses manages their sales,marketing and customer support.It is a user friendly CRM seamlessly integrates with third party apps.It offers customizable reporting and analytics to provide better business insights.It’s marketing automation tools like lead scoring, segmentation,and Google Ads integration,campaign management,email marketing and web forms helps to generate leads and contacts.It is currently used by 250,000 business in 180 countries.

Comparison between Salesforce , Zoho and Hubspot

Conclusion : There’s nothing better than a CRM that is both cost effective and user friendly while also driving revenue growth for the company. In today’s era, CRM is the most effective way to connect with customers and understand their needs and Salesforce, Zoho and Hubspot are some of the top names in the market that can be a wise choice for the users.